Benchmark Genetics preparing for digital transformation

Sophisticated digital technology has made its way into the aquaculture industry. To stay in the forefront of this development, Benchmark Genetics has appointed Bara Gunnlaugsdottir in the position as Head of Digital Technologies.

In her new role, she will be driving the digital strategy and innovation programs of the business area, including the responsibility for all strategic management systems within production, quality and environment. As Head of Digital Technologies, she will lead the development, implementation and maintenance of application systems and ensure that Benchmark Genetics is well prepared for the future.

Bara Gunnlaugsdottir has a long work history in Benchmark, as she joined the company’s Icelandic operation, StofnFiskur in 2004 as Production Manager. Before being appointed to the new position, Bara has been heading the division’s Strategic Business Systems, a job she has held since 2018.

Bara’s educational background is a Diploma in Aquaculture from the University of Holar, Iceland, a BSc in Business Management from the University of Akureyri, Iceland and an MBA degree from the University of Reykjavík, Iceland. Recently, she completed a program in Digital Transformation from MIT professional education, she will bring this additional knowledge to her new role in the business area.

Bara Gunnlaugsdottir, Head of Digital Technologies in Benchmark Genetic.

Bara said: “I am very excited to have been given the responsibility of bringing Benchmark Genetics further into the digital age. We are working on several great projects that will vastly improve our information management structure and give us real-time insights into our operational activities by combining our in-house development with IoT equipment and business intelligence tools.

She is a firm believer in sharing knowledge and experiences across the value chain and consider the most successful way to ensure the best possible end-product is to collaborate closely with the company’s customers and partners on technology developments.

“Our most advanced customers are already utilizing technologies such as Blockchain and AI, and I am convinced that these technologies will play an important role in aquatic breeding looking forward”, added Gunnlaugsdottir.

Head of Benchmark Genetics, Jan-Emil Johannessen says: “Innovation is in the heart of what we do. To be at the forefront in this area, we need to have digital systems that support and transforms our business toward the future. I believe that Bara Gunnlaugsdottir is the right person for this role, based on her long experience from various managerial roles in the breeding business and her more recent role of heading the development and implementation of various strategic digital systems”.


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